SAB STONES BOT

On-trade promotions prove more effective than tradtional, static advertising in these spaces. However, standard on-trade promo activations rely on manual human operators — bottlenecked by hiring costs, inconsistent staff training, preference, and executional trust, making broad campaign scaling nearly impossible.

Choice complicates a simple union. Drinking beer and playing pool go hand-in-hand, but having to step away to queue at the bar breaks the social energy, game momentum – and loses your spot at the table.

The pool table is the natural epicenter of the venue. Replacing manual promo staff with smart physical hardware converts ambient gameplay directly into an automated sales engine.

South Africa’s legendary home of beer and pool.