ALL WORK
REF: MV-008 · MARTELL · PUBLICIS MACHINE

MARTELL 1715

PROJECT STRATEGY
THE PROBLEM

As legacy Cognac drinkers aged out, traditional luxury cues had dried up. Martell faced a critical growth imperative: recruit a fast-rising generation of modern, HNW entrepreneurs & change-makers.

THE TENSION

Success in modern social circles is celebrated publicly, yet true refinement is experienced intimately.

THE INSIGHT

We are our best selves in good company, not all company.

BRAND ROLE

"The best, without artifice" - Rachel Martell.
Martell bottles French mindset of art de vivre.

1715 BY MARTELL: THE ART OF LIVING

Reframing Cognac from a solitary reward into a sensory celebration of time, pleasure, and elevated company.

THE WORK
Martell 1715 - Pop Up Event Page
CAMPAIGN GALLERY
THE RESULTS
+28%

On-Premise Velocity

4.2M

Earned Impressions

+14%

Off-Trade Volume Lift (Q4)