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My name is
Mick Valentine Celliers


An 8-year adman, 28-year-old raconteur.
Sucker for a tall tale and always short on time.

London-born, I escaped to South Africa to learn my trade, test my hand and shake my asthma.

After picking up a few scars, experiences and an accent, I returned in 2016 to tune myself to the tone and timbre of the UK ad industry.

An award-winning member of the internet, I’ve turned facebook purple, launched motorcycles three stories high, used your favourite beer as currency, decreased crime through good hygiene, shared bushidō values with rugby fanatics, and practised ‘ad-ception’ for the world’s biggest tech company.

Up for any challenge, I’ve tackled some beasts, tripped over trolls and fucked-up loads… but it’s always been a ride.

When not at my desk during the week, I’m found in dive-bars listening to bourbon-drunk bands, sitting square-eyed in front of the weekend’s football, spending my AM jogging around my block, my PM attempting to outwit Instagram’s AI, and occasionally penny-counting my way across the world to lounge on beaches, buzz through forests on bikes and listen to stories that don’t end with a CTA from people with a dog-faced filter to buy a hand cream I don’t need.

Proud creator of Twitter’s kak-talking South African bot, @BoetBot, blabber at VCCP, and undefeated go-karting champ since the famous & much-debated race of 2016.

Join my private email list or follow my bitching & flexing on Twitter & Instagram to stay up to date.

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We often hear about ‘bravery’ in advertising
But we needn’t always be ‘brave’, just don’t be vanilla

Copy-paste attitudes & complete-waste slides
Try to find out why before you shortcut to what

Facebook likes, Tinder swipes & trend graph spikes
signal feelings
not actions

Feeling people’s narcissism, psychoticism, fears & vulnerability

and empathizing with these
reflecting a little truth
mixed with a little magic
produce the most visceral connections

Not only work
but everything

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Recent Posts / View All Posts

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Buy me a beer, don’t make it weird

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The reciprocity principle In psychology, there's a thing called the reciprocity principle. It looks at relationships and speaks to the human tendency to want to give something back when something...
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Brands aren’t about love, they’re about ease

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Tom Roach, Strategy Director & Partner at BBH London tweeted last week: There’s nothing like shopping in a foreign supermarket to remind you why brands matter. It takes ages, you…

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